Some of my favourite projects are those that I have full creative control over. This project was simply a logo design and brand direction for a new product that allows iPhone 7 users to still use wired headphones using a magnetic jack. The layered ‘M’ is meant to emulate a wire, which of course is paralleled to the product.
The gradient is a subtle touch that adds a futuristic look. A bit of history, when computers first come into existence, never before, people were capable of creating perfect gradients and designers lusted over them. Soon enough it became cliche, however today it’s coming back!
For a full Brand Identity Project, check out Rockband Hamilton: