In Highschool I was accepted as a Visual Artist at Cawthra Park, in College I was admitted into the Berklee College of Music (Boston). I’ve learned art a high caliber. Here’s the most important lesson that I learned:
All Art is Subliminal.
There’s a lot of genius that goes in behind the scenes. There are ingredients to making a song sound sad or a painting feel cold. One of my favourite articles that changed my UX approach to websites was one from Forbes Magazine.
It gave the formula to a successful online business. The psychology behind what drives someone to purchase a product or learn more.
9 Steps In Creating A Online Sale
1. Compelling Headline
2. Describe Solution
3. Establish Credibility
4. Add testimonials
5. 6. 7. Product Benefits, Create Urgency, Make An Offer
8. 9. Make a strong guarantee, Ask for the sale
UX to me is about understanding the user. This formula isn’t a secret. It can be seen on many websites and it’s a flow that users are used to. Notice the call to action on the first slide – some people are already sold, they just need to get to the payment section.
None of my designs simply look good, but they are also built to function!
Brand Identity is always important too! Check out my Rockband Program.