During this time in my career, I was working as both a product designer for my own company and a contract UX/UI designer in Toronto. The goal was to gain experience in various sectors and environments, from startup to corporate. The Exchange Lab is one of several agency contracts.
For this contract, I was briefed that the stakeholders have had a few failed attempts by external agencies. What they needed was a designer to work in-house to get the design to a standard worthy of The Exchange Lab. I would also be working with another designer who is another external resource.
Web UX/UI Designer
The Exchange Lab
UI, Visual Design
UX designer, stakeholder, external development team
My initial meetings with The Exchange Lab revolved around design-look. Although, I did want to make sure that process was still followed. The starting point then became understanding their ideal sitemap. Upon finalizing the website pages, we then began working on website content.
Upon confirming lo-fi wireframes, I then began to provide various design treatments. Since the Exchange Lab brand colours were CMYK, representing print colours, it was a natural design-decision to use a print-style design for the digital user interface. The challenge, however, is knowing the constraints a coding framework provide.
The most important part of any project is process and communication. As designer, I’ve learned value of providing iterations from low to high-fidelity.
With an understanding of development, I was able to design a custom responsive website design within a bootstrap framework. Upon completion, approved by all stakeholders including the development team, I signed-off on another successful project.
Web pages designed
Client satisfaction survey
Website bounce rate
1-year later The Exchange Lab was acquired once again at a higher value