During this time in my career, I was working as both a product designer for my own company and a contract UX/UI designer in Toronto. The goal was to gain experience in various sectors and environments, from startup to corporate. The Exchange Lab is one of several agency contracts.

For this contract, I was briefed that the stakeholders have had a few failed attempts by external agencies. What they needed was a designer to work in-house to get the design to a standard worthy of The Exchange Lab. I would also be working with another designer who is another external resource.


Web UX/UI Designer


The Exchange Lab


One month


Digital Services


UI, Visual Design


UX designer, stakeholder, external development team

My Approach

My initial meetings with The Exchange Lab revolved around design-look. Although, I did want to make sure that process was still followed. The starting point then became understanding their ideal sitemap. Upon finalizing the website pages, we then began working on website content.

Upon confirming lo-fi wireframes, I then began to provide various design treatments. Since the Exchange Lab brand colours were CMYK, representing print colours, it was a natural design-decision to use a print-style design for the digital user interface. The challenge, however, is knowing the constraints a coding framework provide.

brand guidelines
the exchange lab design result

The most important part of any project is process and communication. As designer, I’ve learned value of providing iterations from low to high-fidelity.

The Result

With an understanding of development, I was able to design a custom responsive website design within a bootstrap framework. Upon completion, approved by all stakeholders including the development team, I signed-off on another successful project.

Project completion

1-week early

Web pages designed


Client satisfaction survey


Online prospects

37% increase

Website bounce rate

7% decrease

Company performance

1-year later The Exchange Lab was acquired once again at a higher value